移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

浅析与烟农沟通的技巧

本文分析了烟叶工作者在日常工作中与烟农沟通存在的一系列问题,如缺乏相互了解、地方语言差异、烟叶技术员性格及烟农老旧思想问题,对以上障碍提出了以下对策：一、加强培训,注重德育; 二、尊重风俗,巧借桥梁；三、主动沟通,换位思考；四、心平气和,机智应对；五、循序渐进地推广新技术,期望不断增进烟叶工作人员与烟农之间的交流,增强农商互信,积极引导烟农利用现代生产技术将烟种好,适应卷烟品牌发展要求,满足高端卷烟的原料需要。     

Characterization and expression of SLO1 potassium channels during spermatogenesis in Eriocheir sinensis

SLO1 potassium channels are pivotal to many aspects of spermatogenic cell. Experiments were conducted to assess physiology and function of SLO1 potassium channels in different developmental stages of spermatogenic cell in Eriocheir sinensis. First, the expression of SLO1 protein was examined via Western blot, RT‐PCR, immunohistochemistry and immunofluorescence assays. The results showed that the expression of the SLO1 protein was not uniform in the spermatogenic cells of E. sinensis. Second, whole‐cell patch clamp technique was used to record the potassium current of spermatogenic cells and to analyse the electrophysiological characteristics of the potassium channels with the aid of inhibitors. It is proved that the potassium current in E. sinensis germ cells is associated with intracellular Ca²⁺, and the calcium‐activated potassium channel mediated by SLO1 protein is mainly large‐conductance Ca²⁺‐activated K⁺ channels (BK_Ca). Based on these researches, the cDNA of SLO1 from testis was cloned and sequenced. The SLO1 protein contained domains bound to calcium ions, and the spatial structure formed by its tetramers constituted potassium channels. Phylogenetic analysis revealed that SLO1 was much closer to Scylla paramamosain than other examined species. Finally, iberiotoxin (IbTX) and CdCl₂ were used to inhibit the acrosome reaction (AR) induced by A23187 and to explore the role of SLO1 potassium channels in the AR of E. sinensis. The experimental results showed that SLO1 potassium channels were expressed in E. sinensis spermatogenic cells and played an important role in the AR of crab sperm (SP).     

漠大原油管道SCADA通讯中断原因及应对措施

漠大原油管道SCADA控制系统通讯中断频繁,严重威胁管道的安全运行。基于漠大原油管道通讯中断数据,统计分析了通讯中断时长、通讯中断类型的比例分布特性,结果表明,时长2～12 h的通讯中断频次最高,占总中断次数的44.3%。探讨了漠大原油管道通讯中断原因,其中天气因素与设备故障是导致通讯中断的主要因素,共导致了74.4%的通讯中断时长。为了降低通讯中断频次,结合漠大原油管道的运营现状,提出了4项管理措施：加强天气监控及现场作业管理,做好应急预案;完善管道保护程序;积极开展维护修复工作;加快推进加格达奇以南光缆割接与测试工作。     

视觉传达设计中的人性化设计及其在家具设计中的应用

当年轻族群成为终端消费市场上的主流之后,为有效满足这些年轻人个性化的需求,在家具生产与设计的过程中,越来越多的人性化、个性化设计方案被投入实际应用中,这不仅有效增强了这些家具的实用性,同时也扩充了其适用性。概述了视觉传达设计中的人性化设计,阐释了家具人性化设计具体内涵,详细分析了家具人性化设计基本特征,进而对家具人性化设计发展趋势进行研判,以期为人性化设计理念在家具设计中广泛应用提供参考。     

Factors determining the adoption of laser land leveling in the irrigated rice–wheat system in Haryana,India

Laser land leveling has been increasingly adopted in the irrigated rice (Oryza sativa L.)–wheat (Triticum aestivum L.) cropping system in the state of Haryana (India), located in the north-western Indo-Gangetic Plains. Still, many farmers have applied it to only a fraction of their land. In this study, we used data collected from 621 farm households in Haryana and applied a double-hurdle model for assessing the factors that determine the adoption and intensity of laser-leveling technology. The results show that large land holders are more likely to laser level their farm land; however, we found a negative association between land holdings and the proportion of laser-leveled land. Information about technology through farmer-to-farmer communication and through private traders, participation in agricultural training and membership in local agricultural institutions increased both the likelihood and the intensity of adoption. Our findings call for a closer collaboration among the various stakeholders, specifically to promote farmer-to-farmer communication through increased participation in local institutions and increase the rate of adoption of laser leveling technology.     

从形象传播到可沟通城市——基于CiteSpace的中国城市传播研究知识图谱分析

城市传播作为城市学和传播学的交叉领域，其自身的历史进路是一个值得探究的问题。基于2001—2018年我国城市传播的研究成果，运用CiteSpace这一可视化工具，可直观量化地观察并提炼出该领域从起步到探索、丰富、发展、拓展和深化的多个阶段。经过近18年的研究积累和学术共同体的推进，城市传播愈发成为我国传播学界的热点，研究视野从形象传播逐渐发展为可沟通城市等更深广的议题。随着各类城市进入新一轮发展期，城市传播要积极拓展更多的研究领域，尤其是要注重立足于城市文化发展的实证研究，并以此引领城市传播理论的全面升华。